NEWS
MacLaren Regional Medical Center Rebrands with New Name & Logo
Name and logo changes part of McLaren Health Care rebranding initiative Officials...
Latch Key Unveils New Logo
The Pearl Griffin Memorial Latch Key Program has been operating for years, providing...
Kellogg Co. Requests Nonprofit Change Its Logo
Kellogg Co. has requested San Ramon, Calif.-based Maya Archaeology Initiative to...
Former Alliance of Portland Neighborhood Business Associations Changes Name
After 25 years, the former Alliance of Portland Neighborhood Business Associations,...
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Fundraising
Increase the Impact of Your Fundraising EventEvents are great for raising money for your organization, but are you maximizing...
ASK THE EXPERT: Creating an Effective Development Program
Mary Ellen from an animal rights organization in Massachusetts writes: “How does...
FUNDRAISING: Effective Direct Mail Techniques
How effective is your direct mail? This package from the Audubon Society shows the...
Major Nonprofits Now Collect Donations Through Amazon.com
Amazon.com Customers Can Now Donate to Major Non-Profit Organizations Using Their...
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CASE STUDIES
Council on the Environment of New York City
Council on the Environment of New York City Gets New Name and Logo to Improve Recognition The Union Square Greenmarket – the largest and most successful open-air farmers market in the country – is a New York City icon, but few people are aware that this and all greenmarkets in the city are programs of the 40-year-old Council on the Environment... [Read more of this review]
Friends of Karen
NONPROFIT BRANDING CASE STUDY SUMMARY Branding agency Red Rooster Group gave Friends of Karen, a 30-year-old nonprofit organization, a new look and website that presented a more professional image to their donors. This article describes the entire process and provides tips and resources for nonprofit organizations seeking to update their brand and... [Read more of this review]
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