Saturday, May 19, 2012

You are here: Home / TOOLS / Organizational Name Assessment

Organizational Name Assessment

February 24, 2010 by  
Filed under TOOLS

3 Comments

Organizational Name Assessment
Yes No
1. Does the name represent what your organization does?
2. Does the name indicate the audiences you serve?
3. Does the name distinguish your organization from
your competition?
4. Is the name short? (If you refer to it by its initials, it is too long)
5. Is the name easy to spell and pronounce?
6. Does the name inspire confidence?
7. Does the name have a positive connotation?
8. Does the name have an emotional component?
9. Does the name suggest something that people can imagine?
10. Does the name have a metaphorical meaning?
11. Does the name appeal to your audiences?
12. Will the name allow your organization to expand services?
13. Does the name translate well into other languages
(if appropriate)?
14. Is an appropriate URL available?

Use this checklist to assess your organization’s name. Answer YES or NO for each question and see how many criteria out of 10 you meet.

1. Does the name represent what your organization does?

2. Does the name indicate the audiences you serve?

3. Does the name distinguish your organization from your competition?

4. Is the name short? (If you refer to it by its initials, it is too long.)

5. Is the name easy to spell and pronounce?

6. Does the name inspire confidence?

7. Does the name have a positive connotation?

8. Does the name have an emotional component?

9. Does the name suggest something that people can imagine?

10. Does the name have a metaphorical meaning?

11. Does the name appeal to your audiences?

12. Will the name allow your organization to expand services?

13. Does the name translate well into other languages (if appropriate)?

14. Is an appropriate URL available?

Tags: , ,

Comments

3 Responses to “Organizational Name Assessment”

Trackbacks

Check out what others are saying about this post...
  1. BRANDING CASE STUDY: Friends of Karen : Nonprofit Brand Institute says:
    March 9, 2010 at 12:08 am

    [...] Resource: Organizational Name Assessment [...]

  2. ASK THE EXPERT: Should We Change Our Name? : Nonprofit Brand Institute says:
    May 5, 2010 at 8:09 pm

    [...] If you decide to pursue a new name, keep in mind the considerations listed on this checklist: Nonprofit Organization Name Assessment. [...]

  3. Council on the Environment of New York City : Nonprofit Brand Institute says:
    October 8, 2010 at 8:44 am

    [...] RESOURCE: To evaluate your organization’s name and tagline, use the Organizational Name Checklist. [...]



Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!