Renton, WA New Medical Alliance Formed

Valley Medical Center and UW Medicine, located in Renton, Washington, have formed a new alliance and unveiled a new logo. It’s the new logo that Valley Medical, UW Medicine and other parts of UW Medicine , such as Harborview Medical Center, will use to brand or market themselves individually or together as parts of UW [...]

SCORE Rebrands its Message

SCORE, a nonprofit organization of retired executives who mentor small business owners, has launched a national re-branding effort to promote a more accurate understanding of the organization. The new logo, The Helping Hand, and the tagline “For The Life of YourBusiness” are designed to bring a fresh look to the organization. SCORE is also updating [...]

NY Nonprofit Hospital System Celebrates Anniversary With New Name

        The new face of Adirondack Medical Center (AMC) in Saranac Lake, NY has launched a new marketing campaign that hospital officials believe will shift the importance of health care toward a message of improving lives. The new brand name for AMC and its four satellite facilities is Adirondack Health; it celebrates [...]

Nonprofit Focused on Educational Services Rebrands Itself

                Founded by Dr. Deming in 1993, the aim of The Deming Institute is to foster a greater understanding of The Deming System of Profound Knowledge® – a set of transformative principles and practices that enable management to continually improve the effectiveness of their business or organization. The [...]

Women’s eNews Relaunches Arabic Sister Site

      In light of what has become known as the Arab spring and women’s clear role in it, Arabic Women’s eNews is relaunching the newly branded and redesigned site to provide a dynamic space for reporting and discussion of women’s issues in the Middle East and North Africa region and Arab speaking communities [...]

Cheshire Occupational & Career Opportunities (COCO) Changes Name and Expands Services

      Cheshire Occupational & Career Opportunities (COCO), now known as Abilities Without Boundaries, has provided clients services to Cheshire, CT and surrounding towns for people with developmental abilities since 1978. With more than 65 clients participating in the day program, the non-profit company felt the need to re-brand the organization in order to [...]

Sustainability Nonprofit Launches New Brand Strategy

After a year of extensive research and consultation with key stakeholders, GreenBlue ®, a sustainability nonprofit, has debuted its new GreenBlue brand, as well as launched its redesigned website (www.greenblue.org) and new sustainability blog, In the Loop. Its new brand strategy is designed to increase the organization’s impact in working with the private sector to [...]

Conservative Tourism Group Rebrands Itself

After 26 years as an active player in safaris in Southern Africa, Wilderness, a conservative ecotourism group, has developed a branded house, to bring together its family of  brands in a vibrant and visual way as the Wilderness Collection. The re-branding comes at a time when the company is launching two brand new safari destinations. Through [...]

Conservative Jewish Day School Group Rebrands, Faces Hurdles

The Solomon Schechter Day school Association is rebranding itself with a new name, marketing strategy and logo. The organization which is an umbrella for 49 schools has been challenged by shrinking enrollment, competition from newer community day schools and Hebrew charter schools, and a denomination in demographic decline.  It is hoping that its new name, [...]

Established Lake Tahoe Nonprofit Changes Name

Tahoe Women’s Services, a nonprofit dedicated to the reduction of domestic violence, sexual assault and child abuse in North Lake Tahoe/Truckee, staff members felt its name no longer accurately reflected the organization’s inclusive mission. Thus, the board and staff have formulated a new name for the nonprofit — Tahoe Safe Alliance. “The characterization of domestic [...]