ASK THE EXPERT: Should We Change Our Name?
May 5, 2010 by Howard Adam Levy
Filed under ASK THE EXPERT, Naming
We are a NZ not for profit focusing on Neuromuscular diseases. We have little cut through with our current name and brand, the Muscular Dystrophy Association. We are considering a rebrand and one option is to make our name simpler to understand for example changing it to be Muscle Disease Association of NZ. ?
