Former Alliance of Portland Neighborhood Business Associations Changes Name

After 25 years, the former Alliance of Portland Neighborhood Business Associations, based in Northeast Portland, has changed its name to Venture Portland. The organization is hoping to make stronger the city’s diverse neighborhood business communities. The name change reflects a push to encourage people to “venture out” into the city’s 50 neighborhood business districts, according [...]

Washington State Housing Nonprofit Changes Name, Updates Logo

The Lakewood Area Shelter Association (LASA), which began in 1989 in Lakewood, Washington to get families back into permanent housing and to prevent recurrent homelessness, is changing its name to Living Access Support Alliance and updating its logo. LASA, which also works with other groups like Caring For Kids by donating clothes and other items [...]

Marin Institute Renamed to ‘Alcohol Justice’

The San Francisco-based alcohol industry watchdog, formerly known as Marin Institute, is now called, “Alcohol Justice.” The 24-year-old advocacy and research nonprofit launched a dynamic new web site at www.alcoholjustice.org and a series of updated fact sheets painting a picture of devastating alcohol-related harm. The name ‘Alcohol Justice’ was selected to emphasize the organization’s commitment [...]

Nonprofit Reinforces Mission with New Logo, Name

Formerly known as SafeHomes of Augusta, SafeHomes Inc. is a nonprofit organization in Augusta, GA that has been providing shelter to victims of domestic violence since the late 1970s. To better reflect its mission and purpose, the nonprofit has changed its logo and name. Meghann Eppenbrock, spokeswoman, said SafeHomes of Augusta was shortened to SafeHomes Inc. because the [...]

Gary, Indiana Nonprofit Changes Name

Arc BRIDGES will now be known as The Arc of Northwest Indiana, officials from the agency announced Wednesday. “(The new name and logo) are a step in the right direction to having more people understand who we are,” said President Laura Corpus in a statement. “We believe that soon people will see our name and [...]

Established Lake Tahoe Nonprofit Changes Name

Tahoe Women’s Services, a nonprofit dedicated to the reduction of domestic violence, sexual assault and child abuse in North Lake Tahoe/Truckee, staff members felt its name no longer accurately reflected the organization’s inclusive mission. Thus, the board and staff have formulated a new name for the nonprofit — Tahoe Safe Alliance. “The characterization of domestic [...]

Children’s Hospital Los Angeles Launches New Look, New Message, and Return of Missing Apostrophe

In celebration of its 110th anniversary, Children’s Hospital Los Angeles is launching a re-branding initiative that includes a new look, new message and the missing apostrophe in “Childrens,” which was left out due to a faulty typewriter key in 1901. The hospital also launched a city-wide ad campaign, including billboards, print, radio, bus wraps and [...]

Sevillanas Club Rebrands Itself with New Name and Logo

  Sevillanas Club, a fully accredited non-profit cultural Association, has rebranded itself with a new name and logo. The new name, ‘Flamenco for all’ or in Spanish ‘Flamenco para todos’ was selected to celebrate the UNESCO’s naming of the Flamenco dance and music a World Heritage Art form. The Flamenco For All Amateur Dance Group is [...]

New Name for Volunteer Center in Kansas

The K-State Volunteer Center of Manhattan is now HandsOn Kansas State. The new name reflects the progressive spirit and attitude of the organization, according to Dani Cain, marketing and business development coordinator of HandsOn Kansas State. The name also represents the proactive, action-oriented and revitalized approach that highlights the center’s mission to promote civic learning [...]

ASK THE EXPERT: Should We Change Our Name?

We are a NZ not for profit focusing on Neuromuscular diseases. We have little cut through with our current name and brand, the Muscular Dystrophy Association. We are considering a rebrand and one option is to make our name simpler to understand for example changing it to be Muscle Disease Association of NZ. ?

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