ASK THE EXPERT: Should We Change Our Name?

We are a NZ not for profit focusing on Neuromuscular diseases. We have little cut through with our current name and brand, the Muscular Dystrophy Association. We are considering a rebrand and one option is to make our name simpler to understand for example changing it to be Muscle Disease Association of NZ. ?

Komen Devalues Their Brand with KFC Partnership

Nonprofits aspire to build brand recognition for their organizations so that they can attract donors. Many, including Susan G. Komen for the Cure, invest considerable sums of time and money to increase the value of their brands in order to foster recognition of their name, an understanding of their mission, and trust in their organization. [...]

10 Ways of Expressing Your Nonprofit Brand

Here are 10 ways that you can use to express your brand. These concepts are taken from a seminar I conducted on business and nonprofit branding at the Brooklyn Creative League. 1.  Through a celebrity, personality or spokesperson that embodies your vision. Jimmy Carter has been bringing credence and visibility to Habitat for Humanity since [...]

Major Nonprofits Now Collect Donations Through Amazon.com

Amazon.com Customers Can Now Donate to Major Non-Profit Organizations Using Their Amazon Accounts Major nonprofits are getting in front of millions of potential donors through Amazon’s Holiday Giving Program. Organizations such as American Red Cross, UNICEF, Greenpeace, Nature Conservancy, Feeding America, Heifer International, Autism Society of America, International Federation for Animal Welfare, Children`s Miracle Network [...]

VIDEO: 3 Components for Nonprofit Brand Success

This video shares the three key components to building a successful brand for your nonprofit organization. Presented by Howard Adam Levy, Principal of Red Rooster Group, Branding for Nonprofits. Watch our other nonprofit branding videos.

What Makes a Top Nonprofit Brand?

It is interesting to note that these organizations are nearly a hundred years old (some even older), with the exception of Habitat which is 33 years old and ARC, which is 60 years old. During that time, there was less competition and these organizations’ missions were unique. Today, there are approximately 950,000 nonprofit organizations registered [...]

Does Your Nonprofit Need A New Name?

At a webinar that I conducted on nonprofit branding, 26% of nonprofits said that their organizational name does not reflect what they do. I was surprised to learn that it was this high. Two weeks ago, at seminar I conducted at the Support Center, several nonprofit participants expressed the concern that their name was holding [...]

Attributes of a Successful Nonprofit

Financial information does relate in any way to an organization’s effectiveness. This type of guide based solely on financials is a disservice to donors as well as to the entire nonprofit sector by perpetuating the notion that nonprofits are better if they spend less on overhead. Financials have no relation whatsoever on the type of [...]