Renton, WA New Medical Alliance Formed

Valley Medical Center and UW Medicine, located in Renton, Washington, have formed a new alliance and unveiled a new logo. It’s the new logo that Valley Medical, UW Medicine and other parts of UW Medicine , such as Harborview Medical Center, will use to brand or market themselves individually or together as parts of UW [...]

So You Have a New Logo. Now What?

Once your new logo has been decided, you’ll want to use it on your stationery, brochures and website. But first, you’ll need to determine your strategy: Will you be updating all of your materials all at once (and discarding the old materials) (often referred to as a hard launch) or phasing in the new logo [...]

Microenterprise Development Leader Launches New Website and Logo

Headquartered in California, Village Enterprise, a leader in rural microenterprise development, has launched a new website and logo: www.villageenterprise.org. These changes reflect a new stage for this nonprofit, as it builds on its history of innovation and shifts into high gear with new leadership, new programs, and a new 5-year strategic plan. Village Enterprise’s livelihood [...]

Time to develop new donor-friendly messaging?

How to Create Effective Messages for Your Nonprofit Let’s start with two easy questions First, can everyone involved in communicating your nonprofit’s mission and impact, particularly board and staff, convey adequately the full story of what your organization does and the scope of services it provides? Second, can a prospective donor easily understand from your [...]

A Refreshed Brand Identity for the Foundation for the National Institutes of Health

Refreshing its look after nearly 15 years in operation as an independent nonprofit organization committed to facilitating and accelerating the work of the National Institutes of Health (NIH), the Foundation for the National Institutes of Health (FNIH) has unveiled its new brand identity. The refreshed logo forms the core of a new visual identity for [...]

Manassas, VA Convention & Visitor’s Bureau Rebrands Itself, Unveils New Logo

The Prince William & Manassas Convention and Visitors Bureau (CVB) unveiled an exciting new brand for marketing the destination and attracting more travelers to the Manassas, Virginia area. The new brand now includes a new name for the destination – “Discover Prince William & Manassas, VA” -, a new logo and a new tagline – [...]

Food Advocacy Group STOP Changes Name & Logo and Launches New Website

The national food safety nonprofit organization Safe Tables Our Priority, or S.T.O.P, announced a name change — to STOP Foodborne Illness (STOP) –  as well as a new logo and a new website (www.stopfoodborneillness.org). The simplified name reflects the group’s focused mission, “to prevent Americans from becoming ill and dying from foodborne illness,” said CEO [...]

Dallas-based Chiropractic College Achieves University Status, Rebrands Itself

Parker College of Chiropractic, a nonprofit wellness institution, has achieved university status and plans to rebrand itself as Parker University. Its name change is a key part of an expansion of current graduate degree offerings and programs with a focused long-term strategy of educating the world’s top health care and wellness practitioners for today’s changing [...]

Branding Redesign Extends Goodwill’s Mission

Morgan Memorial Goodwill Industries recently completed a branding and messaging redesign to clarify Goodwill’s mission. Goodwill’s new branding showcases the wider mission of Goodwill, which is to offer job training to those in need. Through the dignity of work, Goodwill provides programs to those in need of job assistance, training and support. Playing upon a [...]

Jewish Camp Strenthens Identity

Hundreds of thousands of Jewish camp alumni — and their parents — have long known that those halcyon weeks spent at Jewish summer camp don’t just cement lifelong friendships, they strengthen Jewish identity. Now they have it in writing. A new study on the long-term impact of Jewish overnight camp concludes that those who have [...]

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