Organizational Name Assessment

Organizational Name Assessment Yes No 1. Does the name represent what your organization does? 2. Does the name indicate the audiences you serve? 3. Does the name distinguish your organization from your competition? 4. Is the name short? (If you refer to it by its initials, it is too long) 5. Is the name easy [...]

Logo Assessment

1. Meaning: Does your logo give a sense of what you do or convey the impact you have? 2. Uniqueness: Does your logo distinguish your organizations from other organizations? Does it have a unique look? 3. Emotional Impact: Does your logo convey a sense of hope or positive emotion? 4. Personality / Tone: Does your [...]

Tagline Assessment

1. Conveys your nonprofit’s or program’s impact or value. 2. Is broadly and easily accessible and memorable, avoiding jargon and acronyms. 3. Is specific to your organization, not easily used by another org? 4. Is eight words or less. 5. Is highly visible and integrated into all print, online, multimedia and most verbal communications. 6. [...]

Website Assessment

Website Assessment Yes No 1. The mission is clear. 2. The site addresses the audiences’ needs. 3. Offers multiple points of engagement. 4. Can accept donations. 5. Our brand is represented well. 6. The design is professional presents us in the best light. 7. Colors are used to convey your brand and aid in navigation. [...]

Marketing Assessment

Use this Assessment to rate your nonprofit’s marketing efforts. Use a scale of 1 (lowest) to 10 (highest) for each question and add the total to see where you stand as a whole and what areas you need specific help with. Marketing Assessment Rating 1–10 1. Our prospective donors are aware of our organization and [...]

Charity Event Marketing Checklist

EVENT MARKETING CHECKLIST Promotion Before the Event Mail “Save the Date” postcard Post your event on your site (if you don’t have this capability or event registration, call us). Email blast to your donors Write article or post ad in your newsletter Advertise in local websites and publications List your event on www.charityhappenings.org Mail printed [...]