Council on the Environment of New York City

This case study provides a detailed description of how the Council on the Environment of NYC (CENYC) changed its name to GrowNYC and updated its brand in order to leverage the recognition of its primary program, create more visibility for its other programs and reach more donors. This article describes the entire process and provides tips and resources for nonprofit organizations seeking to update their brand.

Friends of Karen

NONPROFIT BRANDING CASE STUDY SUMMARY Branding agency Red Rooster Group gave Friends of Karen, a 30-year-old nonprofit organization, a new look and website that presented a more professional image to their donors. This article describes the entire process and provides tips and resources for nonprofit organizations seeking to update their brand and website.