ASK THE EXPERT: Should We Change Our Name?

We are a NZ not for profit focusing on Neuromuscular diseases. We have little cut through with our current name and brand, the Muscular Dystrophy Association. We are considering a rebrand and one option is to make our name simpler to understand for example changing it to be Muscle Disease Association of NZ. ?

ASK THE EXPERT: Creating an Effective Development Program

Mary Ellen from an animal rights organization in Massachusetts writes: “How does one create an effective development program? In a new job and need to increase giving.” Fundraising consultant Roxanne Greenstein responds: Mary Ellen should get to know her board of directors (with the assent of the Executive Director), meeting with each individually and discussing [...]

ASK THE EXPERT: Help – We Are Going Under!

Please help us, we are going under! I have been the Executive Director for a small not for profit association for about 9 months which has been in business for about 11 years. We have been struggling with our budget and this will be our worst year ever due to the economy. Does anyone have any [...]

ASK THE EXPERT: Media Sponsorship Arrangements

What should be expected from a media sponsor when asked to sponsor an annual gala fundraiser? When it comes to local TV, radio and newspaper sponsorships (if your sponsorship levels range from $600 to $10,000) what is reasonable to ask in return? It doesn’t seem like 10k would get you much air time if you were [...]

ASK THE EXPERT: How Do I Cultivate Individual Donors?

For a 35 year old non profit with no donor database Does anyone have any insight/ideas on a process for a well-respected agency in Newark that has no donor “lists” or database….when they have asked me to help in major gifts and individual donorship….I have come in as a consultant to this agency that has [...]