Marin Institute Renamed to ‘Alcohol Justice’

The San Francisco-based alcohol industry watchdog, formerly known as Marin Institute, is now called, “Alcohol Justice.” The 24-year-old advocacy and research nonprofit launched a dynamic new web site at www.alcoholjustice.org and a series of updated fact sheets painting a picture of devastating alcohol-related harm. The name ‘Alcohol Justice’ was selected to emphasize the organization’s commitment [...]

NY Nonprofit Hospital System Celebrates Anniversary With New Name

        The new face of Adirondack Medical Center (AMC) in Saranac Lake, NY has launched a new marketing campaign that hospital officials believe will shift the importance of health care toward a message of improving lives. The new brand name for AMC and its four satellite facilities is Adirondack Health; it celebrates [...]

Nonprofit Focused on Educational Services Rebrands Itself

                Founded by Dr. Deming in 1993, the aim of The Deming Institute is to foster a greater understanding of The Deming System of Profound Knowledge® – a set of transformative principles and practices that enable management to continually improve the effectiveness of their business or organization. The [...]

Women’s eNews Relaunches Arabic Sister Site

      In light of what has become known as the Arab spring and women’s clear role in it, Arabic Women’s eNews is relaunching the newly branded and redesigned site to provide a dynamic space for reporting and discussion of women’s issues in the Middle East and North Africa region and Arab speaking communities [...]

North Carolina Chamber of Commerce Redesigns Logo and Launches New Website

      Located in North Carolina, the Matthews Chamber of Commerce exists to support area business and community. In mid-July, the Matthews Chamber of Commerce (Matthews Chamber) unveiled its new logo and Web site (http://www.matthewschamber.org/). “The Chamber is very excited about having a fresh logo and updated Web site that is a great resource [...]

Cheshire Occupational & Career Opportunities (COCO) Changes Name and Expands Services

      Cheshire Occupational & Career Opportunities (COCO), now known as Abilities Without Boundaries, has provided clients services to Cheshire, CT and surrounding towns for people with developmental abilities since 1978. With more than 65 clients participating in the day program, the non-profit company felt the need to re-brand the organization in order to [...]

How to Develop a Breakthrough Brand for Your Nonprofit

So you’re starting a nonprofit organization or have one and want to know how to build or strengthen your brand. Well, what is a brand? Is it advertising, your spokesperson, a logo? We have heard of the Red Cross, Oprah, McDonald’s. These are all brands. And while there may be positive or negative perceptions about [...]

Increase the Impact of Your Fundraising Event

Events are great for raising money for your organization, but are you maximizing the impact of all that hard work? Besides fundraising, events can build awareness about what your organization does, deepen relationships with your donors, and educate the attendees about your organization’s impact in the community. At an event, your donors experience your nonprofit [...]

So You Have a New Logo. Now What?

Once your new logo has been decided, you’ll want to use it on your stationery, brochures and website. But first, you’ll need to determine your strategy: Will you be updating all of your materials all at once (and discarding the old materials) (often referred to as a hard launch) or phasing in the new logo [...]

10 Ways to Wake Up Your Nonprofit Brand

If you are like many small and medium sized nonprofit organizations, you are focused on your mission, dedicating staff to carrying out programs. Maintaining your website and getting visibility for your organization is often neglected or put on the back burner. And yet, marketing and promoting your agency is essential to attracting donors and ensuring [...]

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