Sponsor Naming of Programs
December 21, 2008 by Howard Adam Levy
Filed under Best Practices, Branding, Fundraising, Naming
As more nonprofits turn toward individual and corporate donors, they face the issue of how to acknowledge these contributors often in contexts that do not easily accommodate long naming formats. Red Rooster Group recently worked with a nonprofit organization that had multiple tiers of sponsorship naming — the entire building as well as specific wings of [...]
