North Carolina Chamber of Commerce Redesigns Logo and Launches New Website

      Located in North Carolina, the Matthews Chamber of Commerce exists to support area business and community. In mid-July, the Matthews Chamber of Commerce (Matthews Chamber) unveiled its new logo and Web site (http://www.matthewschamber.org/). “The Chamber is very excited about having a fresh logo and updated Web site that is a great resource [...]

Community Foundation Unveils New Motto and New Look

The Findlay-Hancock Community Foundation is dedicated to improving the quality of life in the Hancock County area of Ohio. The foundation recently unveiled a new logo and a new motto, “Bridging Resources-Granting Opportunity” along with a new logo. The foundation hopes to improve communication, collaboration, leadership and effectiveness among the nonprofit agencies the foundation serves. [...]

Arc of Carroll County, Maryland Unveils New Look

All of the more than 700 Arc chapters across the country, including The Arc Carroll County, Maryland, are in the process of changing over to a new logo design. The image is an orange and yellow curved line with “The Arc: for people with intellectual and developmental disabilities.” The organization motto is now “Achieve with [...]

Festival Logo Design Highlights Greener Focus

Pro Portsmouth, a nonprofit organization in Portsmouth, New Hampshire that plans Market Square Day, celebrates a bright new logo, a greener recycling initiative and an emphasis on the city’s history. According to Barbara Massar, executive director of Pro Portsmouth, this year’s selection was especially difficult for her and the board of directors to choose. “There [...]

FUNDRAISING: Effective Direct Mail Techniques

How effective is your direct mail? This package from the Audubon Society shows the elements and graphic techniques that make this piece appealing:

Are you hiding your message from your donors?

Are you hiding your message from your donors? In today’s environment, it is more critical than ever to have your communications be as crisp and targeted as possible. In his article, The Dance of the Four Veils, Tom Ahern describes the hinderances to communications. I would add a fourth veil: that of poor design, a [...]

Effective Low-Cost Marketing Tactic

In Madison Square Park today, people were handing out postcards with a pack of gum taped on. Free gum was an enticing offer and got me to take the postcard. The card itself had a compelling headline that invites you to find out more. Turns out, this is a promotion for a church. It’s not [...]