How to Develop a Breakthrough Brand for Your Nonprofit

So you’re starting a nonprofit organization or have one and want to know how to build or strengthen your brand. Well, what is a brand? Is it advertising, your spokesperson, a logo? We have heard of the Red Cross, Oprah, McDonald’s. These are all brands. And while there may be positive or negative perceptions about [...]

So You Have a New Logo. Now What?

Once your new logo has been decided, you’ll want to use it on your stationery, brochures and website. But first, you’ll need to determine your strategy: Will you be updating all of your materials all at once (and discarding the old materials) (often referred to as a hard launch) or phasing in the new logo [...]

10 Ways to Wake Up Your Nonprofit Brand

If you are like many small and medium sized nonprofit organizations, you are focused on your mission, dedicating staff to carrying out programs. Maintaining your website and getting visibility for your organization is often neglected or put on the back burner. And yet, marketing and promoting your agency is essential to attracting donors and ensuring [...]

Sustainability Nonprofit Launches New Brand Strategy

After a year of extensive research and consultation with key stakeholders, GreenBlue ®, a sustainability nonprofit, has debuted its new GreenBlue brand, as well as launched its redesigned website (www.greenblue.org) and new sustainability blog, In the Loop. Its new brand strategy is designed to increase the organization’s impact in working with the private sector to [...]

Microenterprise Development Leader Launches New Website and Logo

Headquartered in California, Village Enterprise, a leader in rural microenterprise development, has launched a new website and logo: www.villageenterprise.org. These changes reflect a new stage for this nonprofit, as it builds on its history of innovation and shifts into high gear with new leadership, new programs, and a new 5-year strategic plan. Village Enterprise’s livelihood [...]

Time to develop new donor-friendly messaging?

How to Create Effective Messages for Your Nonprofit Let’s start with two easy questions First, can everyone involved in communicating your nonprofit’s mission and impact, particularly board and staff, convey adequately the full story of what your organization does and the scope of services it provides? Second, can a prospective donor easily understand from your [...]

OneWorld Health Renews Mission with New Website and Visual Identity

As it gets ready to mark its 10th anniversary this summer, OneWorld Health (OWH), a non-profit that develops lifesaving medicine for neglected diseases, announces it is rolling out a new website and visual identity. The newly redesigned website and logo reflect the nonprofit’s growth and renewed commitment to its mission. The new site is easier [...]

New Logo for Long Beach, California Hospital Integration

Community Hospital of Long Beach completed its integration into the MemorialCare Health System in May 2011. The organization’s new logo incorporates the Memorial type style and star, while retaining the full Community Hospital of Long Beach name. The deal ended 10 years of independent ownership and operation after a coalition of doctors and residents resurrected the [...]

A Refreshed Brand Identity for the Foundation for the National Institutes of Health

Refreshing its look after nearly 15 years in operation as an independent nonprofit organization committed to facilitating and accelerating the work of the National Institutes of Health (NIH), the Foundation for the National Institutes of Health (FNIH) has unveiled its new brand identity. The refreshed logo forms the core of a new visual identity for [...]

Conservative Tourism Group Rebrands Itself

After 26 years as an active player in safaris in Southern Africa, Wilderness, a conservative ecotourism group, has developed a branded house, to bring together its family of  brands in a vibrant and visual way as the Wilderness Collection. The re-branding comes at a time when the company is launching two brand new safari destinations. Through [...]

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