Understanding & Leveraging Your Nonprofit's Lifecycle Stage

I attended the Organizational Health and Nonprofit Lifecycle seminar, held by Don Crocker and John Brother at the Support Center for Nonprofit Management. Understanding the life cycle is essential to any nonprofit’s continued success, no matter what stage it’s in (Idea/Startup, Growth/Maturity, Turnaround/Terminal Phases). They first discussed criteria for board development and gave specific advice [...]

Lessons from a Charity

Amidst all the recent financial gloom and doom, I thought it’s worthwhile to report a blip of good news on the fundraising front and relate the lessons that can be learned from it. The New York Times reported today that its Neediest Cases Fund has increased its contributions significantly over last year. The number of [...]

BEST PRACTICES: Habits of High Impact Nonprofits

In their book, Forces for Good: The Six Practices of High-Impact Nonprofits, Leslie R. Crutchfield and Heather MacLeod Grant describe the key practices they uncovered in studying a cross section of nonprofits that achieve large-scale results. Their key findings:

BRANDING: Remaining Relevant Amidst Controversy

With trustworthiness being called into question, a nonprofit’s brand is more meaningful now than ever before. How can you ensure that your nonprofit organization has the staying power to weather the storm? Consider these three components that comprise a strong brand.

Sponsor Naming of Programs

As more nonprofits turn toward individual and corporate donors, they face the issue of how to acknowledge these contributors often in contexts that do not easily accommodate long naming formats. Red Rooster Group recently worked with a nonprofit organization that had multiple tiers of sponsorship naming — the entire building as well as specific wings of [...]

IDEAS: Valuing Intellectual Capital

Why don’t nonprofits value intellectual capital, particularly marketing expertise, when it can prove crucial to the success of their cause? I encountered that question when I learned about a nonprofit organization that was planning a campaign to raise $300,000 for food pantries and safety net social services, as well as to engage the community in [...]

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