Doing More with Mobile Devices in Healthcare

The usage of technology has been increasing in various fields and this has occupied a prominent place even in medicine. Mobile devices are widely used by health care professionals at work and such practice is termed as “mhealth”. Mobile health or mhealth is managing public health using a mobile device.

So You Have a New Logo. Now What?

Once your new logo has been decided, you’ll want to use it on your stationery, brochures and website. But first, you’ll need to determine your strategy: Will you be updating all of your materials all at once (and discarding the old materials) (often referred to as a hard launch) or phasing in the new logo [...]

Measuring Your Nonprofit Marketing

Wondering how to track your marketing? Here is a list of metrics to consider following. What you choose to monitor depends upon what you are looking to accomplish and where you are with your marketing. If your organization is like most nonprofits, you are reaching out to donors in any way you can — through your [...]

Conducting Marketing Research

Great nonprofit brands are not created in a vacuum. Here’s how to gain insight by conducting research. In this article, we’ll explain how you can define your nonprofit’s value, both internally and externally, by researching what similar organizations are doing, how they are doing it, and whether or not your nonprofit has what it takes [...]

Branding Basics for Nonprofits

So you’re starting a nonprofit organization or have one and want to know how to build or strengthen your brand. Well, what is a brand? Is it advertising, your spokesperson. a logo? 

New Report Measures Nonprofits' Fiscal Readiness

Nonprofit organizations are more likely to emerge stronger from tough economic times when they are communicating consistently and operating effectively, reports a new study by Fiscal Management Associates and ERE LLP its affiliated public accounting firm. The report puts forth three principles to maximize fiscal resources — efficiency, reliability, and collaborative decision making — to serve as guides [...]

Partnering for Additional Visibility

Here’s one way to extend your message to a new audience of people that may not have heard of you – partner with another organization that has a sizable distribution. The Fresh Air Fund  is able to reach millions of New Yorkers by striking a deal with Con Edison to include a “bill stuffer” solicitation [...]

Sold Out! How to Annoy Your Donors

I recently received an invitation for a fundraising event that had the standard ticket prices already sold out. As a donor that supported the organization in the past, what do you think my response was? Not a positive one – that’s for sure. In fact, it made me feel unappreciated. I felt that as a [...]

Lessons from a Campaign

Lessons from a Campaign – Blog Post I recently followed up with an nonprofit organization that produced an outreach campaign around the concept of alleviating hunger in their community. Taking a three-pronged approach of collecting food, soliciting donations, and galvanizing people to long-term volunteering, the organization partnered with other community groups to implement the campaign. [...]

Fail Fast: How to Inspire Innovation

How do you foster innovation in your organization? Well, most organizations are more worried about making mistakes than the potential upside benefit. So the key in managing your mistakes. Rita McGrath, Professor, Columbia Business School gives this advice: Recognize that you can’t measure the rate of failure, but you can manage the cost, so manage [...]

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