Nonprofits Advertise in Taxi Cabs

In our media-saturated world, nonprofits are stepping up their advertising to remain competitive. Have you noticed the increase in nonprofit advertising in New York City recently? It seems that everywhere you look – on bus shelters, in the subways, in magazines – you see ads promoting various causes. The latest – ads in cabs. One [...]

Misguided Union Ad Fails to Motivate

Does this ad endear you to union DC37 and make you want to act on their behalf? The ad is a lost opportunity to build support for the union. Instead it isolates the public and is not likely to generate the intended result. Here’s why and what they could have done instead:

Fund for Public Schools Ad Lacks a Call to Action

I have been seeing these ads in the New York City subway now for the past month. They are colorful and clear, making them noticeable and readable – two essential attributes of an ad. And yet they fail in a fundamental way, as I (and presumably other readers) am left to wonder what this ad [...]