MacLaren Regional Medical Center Rebrands with New Name & Logo

Name and logo changes part of McLaren Health Care rebranding initiative Officials at McLaren Health Care announced today the rebranding of its subsidiaries to a common name–McLaren. “The rebranding initiative is part of McLaren’s strategic plan,” said Philip Incarnati, president and chief executive officer of McLaren Health Care. “Using one name will enable us to [...]

Latch Key Unveils New Logo

The Pearl Griffin Memorial Latch Key Program has been operating for years, providing much needed after school care for kids. For years, Latch Key has been operating with a particular font lettering of the Latch Key name rather than a logo to identify them. To be more recognizable, the organization needed a logo – something [...]

Kellogg Co. Requests Nonprofit Change Its Logo

Kellogg Co. has requested San Ramon, Calif.-based Maya Archaeology Initiative to quit using a toucan in its logo, claiming the image infringes on Kellogg’s Toucan Sam character and games. In the statement, Sarah D. Mott, legal counsel for the nonprofit, denied any infringement exists, saying the trademarks don’t resemble each other and the two entities [...]

Former Alliance of Portland Neighborhood Business Associations Changes Name

After 25 years, the former Alliance of Portland Neighborhood Business Associations, based in Northeast Portland, has changed its name to Venture Portland. The organization is hoping to make stronger the city’s diverse neighborhood business communities. The name change reflects a push to encourage people to “venture out” into the city’s 50 neighborhood business districts, according [...]

Renton, WA New Medical Alliance Formed

Valley Medical Center and UW Medicine, located in Renton, Washington, have formed a new alliance and unveiled a new logo. It’s the new logo that Valley Medical, UW Medicine and other parts of UW Medicine , such as Harborview Medical Center, will use to brand or market themselves individually or together as parts of UW [...]

SCORE Rebrands its Message

SCORE, a nonprofit organization of retired executives who mentor small business owners, has launched a national re-branding effort to promote a more accurate understanding of the organization. The new logo, The Helping Hand, and the tagline “For The Life of YourBusiness” are designed to bring a fresh look to the organization. SCORE is also updating [...]

New Logo and Motto for California Boys & Girls Club

To help address misperceptions about the organization and gain a fresh start, the Boys & Girls Clubs of Southwest County, California unveiled a new logo and motto. The new motto, “Great futures start at The Clubs,” is intended to help convey the organization’s ability to change lives, not just babysit children. The new logo, featuring [...]

The Women’s Connection Launches New Logo, New Look

The Women’s Connection, a non-profit dedicated to “inspiring, educating and connecting women,” has launched a new logo, brand look, positioning line and Web site (www.womens-connection.org). According to the Illinois/Indiana-based organization, its new logo more effectively reflects the spirit of our organization – a community of women who share a dedication to learning, growth, compassion, inspiration, [...]

Marin Institute Renamed to ‘Alcohol Justice’

The San Francisco-based alcohol industry watchdog, formerly known as Marin Institute, is now called, “Alcohol Justice.” The 24-year-old advocacy and research nonprofit launched a dynamic new web site at www.alcoholjustice.org and a series of updated fact sheets painting a picture of devastating alcohol-related harm. The name ‘Alcohol Justice’ was selected to emphasize the organization’s commitment [...]

NY Nonprofit Hospital System Celebrates Anniversary With New Name

        The new face of Adirondack Medical Center (AMC) in Saranac Lake, NY has launched a new marketing campaign that hospital officials believe will shift the importance of health care toward a message of improving lives. The new brand name for AMC and its four satellite facilities is Adirondack Health; it celebrates [...]

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