Resources for Nonprofits
December 2, 2009 by Howard Adam Levy
Filed under RESOURCES
Whether you are looking for nonprofits or work for one nonprofit, here are the major directories for the sector. By the way, if you have nonprofit, getting your live URL on these sites is a free, easy way to help with your search engine results.
Branding Basics for Nonprofits
November 30, 2009 by Howard Adam Levy
Filed under Best Practices, Branding
So you’re starting a nonprofit organization or have one and want to know how to build or strengthen your brand. Well, what is a brand? Is it advertising, your spokesperson. a logo?
Anatomy of a Successful RFP
November 15, 2009 by Howard Adam Levy
Filed under RESOURCES
Looking to redesign your website or upgrade your agency’s branding and putting out a Request for Proposals (RFP)? Make sure you get the best consultant you can by making your RFP the best it can be. Consider this list of what to include gleaned from our 17 years of responding to RFPs.
A Nonprofit Sector-Wide Conference Can Bring Needed Clout
October 29, 2009 by Howard Adam Levy
Filed under OPINION
Dan Pallotta calls for TED-like, sector-wide conference for the nonprofit and philanthropic worlds asserting that it will be a perfect vehicle for massive change. I couldn’t agree more. And understanding the reticence of nonprofits to see themselves as a sector, I want to add that another benefit of bringing together the various appendages of the philanthropic world [...]
Top Jewish Charities
October 27, 2009 by Howard Adam Levy
Filed under NEWS
The Chronicle of Philanthropy is out with its annual list of the largest 400 nonprofits. Here’s a quick look at how the Jewish ones on the list fared in 2008 – by rank, level of private support and performance compared to 2007 (thanks to Gil Shefler): Source: By Jacob Berkman, The Fundermentalist.
FUNDRAISING: Effective Direct Mail Techniques
October 24, 2009 by Howard Adam Levy
Filed under Design, Fundraising, TIPS
How effective is your direct mail? This package from the Audubon Society shows the elements and graphic techniques that make this piece appealing:
10 Ways of Expressing Your Nonprofit Brand
October 21, 2009 by Howard Adam Levy
Filed under ARTICLES, Branding
Here are 10 ways that you can use to express your brand. These concepts are taken from a seminar I conducted on business and nonprofit branding at the Brooklyn Creative League. 1. Through a celebrity, personality or spokesperson that embodies your vision. Jimmy Carter has been bringing credence and visibility to Habitat for Humanity since [...]
Major Nonprofits Now Collect Donations Through Amazon.com
October 21, 2009 by Howard Adam Levy
Filed under Fundraising, NEWS
Amazon.com Customers Can Now Donate to Major Non-Profit Organizations Using Their Amazon Accounts Major nonprofits are getting in front of millions of potential donors through Amazon’s Holiday Giving Program. Organizations such as American Red Cross, UNICEF, Greenpeace, Nature Conservancy, Feeding America, Heifer International, Autism Society of America, International Federation for Animal Welfare, Children`s Miracle Network [...]
United Jewish Communities (UJC) Rebrands as The Jewish Federations of North America
October 19, 2009 by Howard Adam Levy
Filed under Naming, NEWS
In an effort to establish a clearer identity, the United Jewish Communities renamed itself the Jewish Federations of North America and adopted a new logo that it hopes will be used by the network of more than 500 Jewish organizations under its umbrella. Together, they distribute more than $3 billion a year to support social [...]
VIDEO: 3 Components for Nonprofit Brand Success
October 18, 2009 by Howard Adam Levy
Filed under VIDEOS
This video shares the three key components to building a successful brand for your nonprofit organization. Presented by Howard Adam Levy, Principal of Red Rooster Group, Branding for Nonprofits. Watch our other nonprofit branding videos.

