Marin Institute Renamed to ‘Alcohol Justice’

The San Francisco-based alcohol industry watchdog, formerly known as Marin Institute, is now called, “Alcohol Justice.” The 24-year-old advocacy and research nonprofit launched a dynamic new web site at www.alcoholjustice.org and a series of updated fact sheets painting a picture of devastating alcohol-related harm.

The name ‘Alcohol Justice’ was selected to emphasize the organization’s commitment to empower various communities and young consumers to hold large alcohol manufacturers accountable.  Alcohol Justice seeks changes in the alcohol industry and the ways it is and isn’t regulated. The organization combines research, policy, media, and advocacy to mobilize coalitions campaigning to:

• Increase alcohol prices through taxes and fees
• Remove dangerous, youth-oriented products from the market
• Restrict alcohol advertisements and promotion.

“Alcohol industry practices designed to target youth can have especially devastating effects on kids, families, and communities,” said Cathy Summa-Wolfe, Alcohol Justice board president. “Alcohol Justice holds alcohol corporations accountable.”

Alcohol Justice promises to continue to be a thorn in the side of the corporations they call “Big Alcohol.” Led by foreign-owned Anheuser-Busch InBev, SABMiller, and Diageo, together these global conglomerates control over 80% of the U.S. market and wield tremendous political power. Smaller alcohol companies are also watchdogged by Alcohol Justice, including startups such as Phusion Projects (makers of Four Loko) and the new Snoop Dogg-pitched Blast by Colt 45. Both alcopop products pose serious public health and safety threats with supersized containers and triple the alcohol content of beer.

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Source: PR Newswire, New Alcohol Brand: Marin Institute Renamed ‘Alcohol Justice’