Renton, WA New Medical Alliance Formed

Valley Medical Center and UW Medicine, located in Renton, Washington, have formed a new alliance and unveiled a new logo.

It’s the new logo that Valley Medical, UW Medicine and other parts of UW Medicine , such as Harborview Medical Center, will use to brand or market themselves individually or together as parts of UW Medicine’s “family.”

The co-branding, which could take 18-14 months to complete, is a way to quickly indicate which medical services, special events or programs are offered at each of UW Medicine’s institutions.

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By: Dean A. Radford

Source: Renton Reporter, Valley Medical Center unveils new logo for alliance