Latch Key Unveils New Logo

The Pearl Griffin Memorial Latch Key Program has been operating for years, providing much needed after school care for kids. For years, Latch Key has been operating with a particular font lettering of the Latch Key name rather than a logo to identify them. To be more recognizable, the organization needed a logo – something that the community could identify them with and something that could convey their services.

Early this year, the Latch Key board adopted a final logo design, featuring a tree with a key in the trunk and two children standing beside it. This simple, yet modern, design conveys the values of the Latch Key Program. The new logo was unveiled to coincide with the start of a new school year.

Having a logo gives the program branding that is necessary in fundraising, allowing Latch Key to be recognized upon seeing the logo. The logo, according to Weckworth, is one that everyone can identify with and one that on a t-shirt might start a conversation about the program.

Founded in 1983, the Pearl Griffin Memorial Latch Key Program is located at 2411 Coggin Avenue in the First Christian Church in Brownwood, Texas. The program serves children (Pre-K through 6th grade) who qualify from low income families to have after school care so that the children are not left home alone.

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By: Lisa Tipton

Source: Brownwood News, Latch Key Identifies with New Logo